Crisis, what crisis? Why your business needs a media crisis plan and what should be in it (1)

Fact – 80 per cent of businesses that suffer a major reputational crisis go out of business within two years. Make that 90 percent if it involves a data breach.

Want to be among the 20 per cent?

Then make sure you have a step-by-step media crisis plan to protect the image and reputation of your business.

This webinar will introduce you to the basics of media crisis management including:

• How to provide a rapid response to a crisis and a clear plan of what to do
• Avoid the perils of lying, denying and saying ‘no comment’
• Providing a holding statement while you investigate the details
• Calming the crisis with accurate information and clear a way forward
• Calculate ways to turn a negative situation into a positive one for the future

This webinar is aimed at CII members who are business owners or regional senior managers for larger companies in the financial services sector. Due to its format, only 10 spaces are available.

This webinar will take place over Zoom. The link will be available in the booking confirmation e-mail that is sent automatically when you book onto the webinar.

Presenter: Chris Green

Chris is an author, broadcaster, media consultant and managing partner of all-round communications company, Chris Green Media (CGM).

An award-winning multimedia journalist for 25 years, Chris edited the official Beijing 2008 Olympic Games website, co-produced the British Radio Academy’s 2007 Speech Radio Programme of the Year and a nominee for 2010 British Sports Book of the Year.

CGM trains hundreds of people in all aspects of media and communications each year and represents dozens of multi-sector businesses and organisations in PR, comms, digital marketing and brand identity.

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