Webinar: How to put the social into your media plan - designed for business owners or regional senior managers at larger companies

The new normal way of connecting with your online audience is likely to be as much about tuning into feelings as promoting services and products.

As we work our way out of a pandemic and slip into a recession, shaping a cost effective hearts and minds social media plan that will engage and interact with your online audience is going to be crucial to establishing those key cornerstones of brand recognition, trust and credibility.

Covering the basics of a social media plan, we’ll cast an eye at the ingredients all forward thinking social media plans need. Includes how to:

• Understand your audience
• Grab their attention – persuade the people who do the daily quarter of a mile scroll down social media feeds to stop at your posts
• Build and maintain interaction – get likes, shares and responses
• Tips on how to schedule your content and vary your (content) act
• If it moves, it grooves – using video, live streaming and webinars

This webinar is aimed at CII members who are business owners or regional senior managers for larger companies in the financial services sector. Due to its format, only 10 spaces are available.

This webinar will take place over Zoom. The link will be available in the booking confirmation e-mail that is sent automatically when you book onto the webinar.

Presenter: Chris Green

Chris is an author, broadcaster, media consultant and managing partner of all-round communications company, Chris Green Media (CGM).

An award-winning multimedia journalist, Chris edited the official Beijing 2008 Olympic Games website, co-produced the British Radio Academy’s 2007 Speech Radio Programme of the Year and nominee for 2010 British Sports Book of the Year.

CGM trains hundreds of people in all aspects of media and communications each year and represents dozens of multi-sector businesses and organisations in PR, comms, digital marketing and brand identity.

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