Webinar: Broker Trading Strategies and Skills in a Hard Market

We are experiencing the first hard market for many years; a generation of Brokers, Insurers and Clients have never worked in a hard market.

Hard markets require a different range and level of skills and strategies than those in a soft market.

This session explores some of the trading skills and strategies for brokers.

Learning Competencies
The webinar will cover the key aspects of how to maximise your effectiveness in relation to broker trading strategies and skills in a hard market:

• Overview challenges to brokers and clients in a hard market
• Understanding the client position
• Controlling client dialogue and expectations
• Maximising available spend
• Demonstrating innovation
• Differentiating the risk
• Engaging and managing the market
• Managing broker time
• How to exploit new business opportunities

Learning Objectives
At the end of the session delegates will able to demonstrate an understanding of:

• To provide hard market trading skills and strategies for brokers to build their effectiveness in terms of both client and market interaction
• Understand techniques to protect your client from competition
• Understand techniques to insulate against the market cycle
• Understand how to exploit market conditions for new business acquisition

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