Lunchtime CPD - Latest Innovation & Digital Developments

Speaker: Paul Lynes, MD, Back Me Up

Back Me Up is a new insurance business aimed at Millennials (17-34 year olds) launched by Ageas very recently.

The business came to market via an innovation process involving customers and experts outside the insurance industry.

Paul will talk about the journey of creating an entrepreneurial business within a large corporate environment and how Back Me Up is aiming to be different in its delivery to and engagement with its target audience.

Learning Objectives.

Understand the methodology of developing the Customer Proposition

Understand the innovation techniques in Insurance applied in this project

Comprehend the digital marketing cocept and customer engagement

To secure your place and free lunch, please contact Robin Giles, robin.giles.cii@googlemail.com, by Friday 7th October.

If you have any special requirements e.g. regarding diet, access, hearing etc., please let us know when booking your place.

A certificate of attendance is available, if requested at the time of booking. These will be mailed to participants after the event.

Please ensure your email address is kept up to date with the CII website and that you allow the CII to contact you.

CPD Lunchtime Events - Diary Dates

3rd November - AFC - Seminar Climate Change in the UK

9th November Thistle Poole

14th December Best Western

2017

11th January Thistle Poole

8th February Best Western

8th March Best Western

31st March Annual Dinner at AFC

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