Digitalisation in Insurance: Setting yourself up for Success

This seminar will address the role of the increasingly digitalised work and how this is likely to impact the sales techniques of the Insurance Broker. Whilst client-facing brokers do continue to succeed via the use of traditional sales methods, we will be focussing on how to turbo charge these methods through the use of social media. Insurance Brokers should be aware of the opportunity the digital world brings along with how to embrace these new channels to boost both their profile and revenue.

Learning Objectives

• Improve your LinkedIn profile to create a professional brand online
• Understand how to use LinkedIn for lead generation (both finding and engaging with prospects)
• Understand how to use LinkedIn to become a thoughtful leader (including sharing high quality content and self-publishing)

The trainer would appreciate delegates bringing their laptops where possible.

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