Webinar - Trust & Loyalty: how to win it and how to keep it

Wednesday, 18 November 2020
11:00 am – 12:00 pm (UK time)
    • Jeff Heasman, MABP, PGCert CELTA, LL.B (Hons), LL.M

The Insurance Institute of Cardiff invite you to a webinar on – Trust & Loyalty: how to win it and how to keep it

Event Details:

Wednesday 18th November 11:00 – 12:00

The webinar will be run via Zoom, a global web-conferencing solution. Zoom is easy to use, a link and joining instructions will be sent to you prior to the webinar.

About the session:

Trust and loyalty are the cornerstones of any successful business relationship, but more especially in insurance and financial services. Trust has been compromised and loyalty challenged by a series of recent events which have been both within and outside our control. This webinar will examine the essential elements of what trust is, how to gain trust and keep it, as well as what to do when trust and loyalty are jeopardised.


Learning Objectives

  • Identify the fundamental components of trust and loyalty in insurance and financial services.
  • Identify the parcelling of the relationship of trust and loyalty between product, brand and adviser.
  • Implement a strategy to win and retain trust and loyalty.

About the speaker:

Jeff Heasman is a professional trainer who specialises in communication skills within the insurance and financial services sector. Jeff is a certified practitioner in Neuro-Linguistic Programming (NLP) and a professional member of the Academy of Modern Applied Psychology.

In addition, Jeff holds a bachelor's degree in law from the University of Glamorgan and a master of laws degree from Swansea University, as well as a postgraduate certificate in teaching English language to adults.

Jeff spent many years in practice as a litigation executive, dealing with cases up to and including the Court of Appeal in London (England v IBC Vehicles Ltd) and as a senior liability adjuster at Crawford and Company. Subsequently he was Dean of the Faculty of Law at Cavendish University in Zambia, has been a tutor at Swansea University and a lecturer in international negotiation skills to MBA students at ESIC University in Spain.

Jeff now combines his experience and expert knowledge to provide communication skills training to prestigious organisations, companies and individuals throughout the world.

Further information.

A link will be sent via your email address supplied a day before the webinar. PLEASE DO NOT share this with anyone else.

Please note that this webinar will be hosted on the Zoom platform which may be restricted by some employers. Members may need to utilise their own personal devices in these circumstances to access the platform.

To view our image and video capture consent statement, please click here.

CII Accredited

This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.

1 hour's CPD can be claimed for this event if relevant to your learning and development needs.

It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.