Face to Face - Innovation, Competition & Consumer Behaviours: what we can learn from sparkling wines.

The Insurance Institute of Cardiff invite you to a face-to-face vent on; Innovation, Competition & Consumer Behaviours: what we can learn from sparkling wines.

Event Details:

Date: Thursday 11th January 2024

Time: 5:30 arrival for a 6pm start

Venue: Big Moose Coffee Co, 4-5 Fredrick Street, St Davids Centre, Cardiff, CF10 2DB

Cost: £15pp – Includes wine tasting and grazing table

Only 30 spaces available! Bookings close on 3rd January 2024.

About the session:

When it comes to disruption, increased competition and changing consumer behaviours in the wine industry, champagne has experienced it all in recent years as new world and old world wineries have begun to produce top quality wines to challenge the traditional producers. There are parallels with the insurance and financial services industries, which have also been experiencing similar trends in respect to the services and products we offer in light of changing consumer behaviours. Through tasting 5 sparkling wines from different corners of the world, Jeff Heasman will draw on his expertise in wines and insurance to show what lessons we can learn in insurance and financial services when it comes to innovation and competition in the market. Renowned for their fun and relaxed way of learning, this is a session not to be missed!

Learning Outcomes:

By the end of the session, participants will be able to:

• Identify current innovation, competition and consumer trends in insurance and financial services.
• Understand the parallels with the world of sparkling wines and what we can learn.
• Implement a strategy to ensure products and services are aligned with current and future trends.

About the trainer:

Jeff Heasman is a well-known and highly experienced international trainer who specialises in law and communication within the insurance and financial services industry. In addition, Jeff has a passion for Spanish and Portuguese wines. Jeff has a tasting shop inside the fortress walls of Valenca do Minho in Portugal and through his businesses based in Spain and Portugal (Saboromas) he offers cultural and wine tasting events and vineyard tours, with a particular focus on the culture, food and wines of Galicia, Spain and the Vinho Verde region of Portugal. Jeff has a bachelors and masters degree in law, he holds a postgraduate English language teaching qualification and has obtained a certificate in wines from the prestigious Wine & Spirit Education Trust (WSET) as well as being a member of the Society of Wine Educators. Jeff´s knowledge of the insurance and financial services industry combined with a passion for both effective communication and wine makes this a fun and entertaining CPD session with a difference.

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