Added value products by David Ross, Valeos

Learning objectives

At the end of this event, the delegate will be able to identify:

• the history and background of the Added Value Product market
• the products covered by this market
• the current regulatory position regarding these products and understand why the FCA is concerned
• case studies of how and why things go wrong
• strategies that can be adopted for the use and application of Added Value Products in insurance businesses.

Speaker profile

David Ross ACII CIP is the owner of a specialist consultancy and intermediary company called Valeos, which works with businesses to help them enhance their approach to added value products and services. David was previously the Managing Director of Keycare Ltd for 13 years, which itself is the provider of a specialist added value product. His early career was spent with Guardian/AXA Insurance working within their Corporate Partnerships Division developing substantial affinity scheme business. David is a past president of the Insurance Institute of Leeds and holds a Diploma i n Company Direction awarded by the Institute of Directors.

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