Essential letter and email writing skills by Jeff Heasman

Learning Objectives

By the end of the seminar, participants will be able to:

• identify the benefits of plain English in modern business communications.
• appreciate the need for clear and transparent language in the insurance industry in light of recent legislation and regulatory pronouncements.
• recognise typical jargon, cliché, legalese and archaic words and phrases and be able to use credible plain English alternatives.
• appreciate how style and layout can significantly impact on the readability of correspondence and documents.

The Trainer

Jeff Heasman is a qualified English language trainer with many years of experience working in the legal and insurance industries. He is a former senior liability adjuster with Crawford and Company and former litigation executive.

Jeff has taught business English and the language of international negotiations to company directors and MBA students in Spain, as well as having been Dean of the Faculty of Law and a lecturer in the law of torts at Cavendish University in Zambia. He has provided training in insurance law and insurance English to some of the world’s most prestigious organisations and has been a tutor in academic and legal English to undergraduate and postgraduate students at Swansea University in the UK.

Jeff has overseen the accreditation and operation of legal English testing centres across Europe, Scandinavia, South America, Asia and Africa. He has also provided in-house seminars to many of the world’s leading insurers and brokers.

In addition to providing training services, Jeff has also been working with insurance organisations to carry out readability audits and edits to key documentation such as policy wordings, explanatory material and advertisements.

The slides and handout from this event are available to download below:

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