Webinar - How to use Storytelling in Business Communication

Summary:

Using stories in our communication: whether it be speaking, written or using social media, is a powerful way to engage and influence your audience. In this virtual masterclass, I show you how to use this powerful communication tool to capture the attention of others and to motivate them to take action.
Susan is an inspirational speaker of international renown and this session can enhance your performance and career.

Objectives:

Learning Objectives: The aim of this course is that you will go away with knowledge and practical ways to improve your storytelling skills. These include:

• Appreciate that using storytelling in your business communication is powerful – and not writing a novel!
• What makes a good story
• Why do we tell stories and why do they influence others.
• How we can use stories in spoken conversations; within our social media posts and written communication, to engage with our audience
• Tips on structuring stories: adding interest and varied emotions for your audience.

Speaker Biography:

Susan Heaton-Wright: Multi-Award winning International Impact, Communications & Speaking Consultant, Keynote Speaker, Coach, Facilitator, Mentor

Susan Heaton-Wright is a Global Virtual impact, communications and speaking expert for emerging leaders and the creator of the Superstar Communicator™ methodology. She is an international speaker; the MD of award winning music company, Viva Live Music, podcaster and a former prize winning international opera singer.

She delivers virtual seminars, workshops and individual training for many companies including Astra Zeneca, Deloitte, RBS, Shell, Microsoft, AXA, the NHS and Quintiles. As a CPD accredited speaker, she regularly delivers remote speeches and seminars to lawyers, accountants and finance professionals, as well as leaders and emerging leaders in organisations.
Many of her clients go on to be interviewed on Sky News and BBC as well as speaking at industry conferences. She is regularly interviewed on BBC Radio Five Live; BBC2, local radios and international podcasts.
Susan has contributed to articles in Forbes, The Guardian, Huffington Post, Thrive Global, The Scotsman and trade publications. In 2020, she was named as an #ialso 100 top inspirational female entrepreneurs in UK.

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Please note: This event is a regional collaboration between the local institutes in the area. Your booking details will be shared with the Insurance Institute of Bedford and Milton Keynes, which is acting as the host institute for this event.