CPD WEBINAR: Storytelling for Business

Using stories in our communication: whether it be speaking, written or using social media, is a powerful way to engage and influence your audience. In this virtual masterclass, Susan will show you how to use this powerful communication tool to capture the attention of others and to motivate them to take action.

Learning Objectives: The aim of this course is that you will go away with
knowledge and practical ways to improve your storytelling skills. These include:
• Appreciate that using storytelling in your business communication is
powerful – and not writing a novel!
• What makes a good story
• Why do we tell stories and why do they influence others.
• How we can use stories in spoken conversations; within our social media
posts and written communication, to engage with our audience
• Tips on structuring stories: adding interest and varied emotions for your
audience.

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