Hard Talk: How to communicate with customers about price rises and other impacts of a hard market …

>> Event Overview

As we enter a hard market, so our conversations with clients become harder. Trying to communicate price rises and potentially narrower cover creates significant challenges, and if not handled well, can significantly impact the relationship with customers not only now but in the future.

>> Learning Objectives

By the end of the session, participants will be able to:

• Identify key communication skills for messages about price and cover in a hard market.

• Understand how and why customers react to certain messages they hear.

• Implement a strategy to communicate in a way that reassures clients and keeps them onboard.

>> Speaker Biography

Jeff Heasman worked as a litigation executive and senior liability adjuster before branching out into language and psychology. Jeff holds both a bachelors and a masters of law degree, is a qualified language instructor and also a certified practitioner member of the Academy of Modern Applied Psychology as well as a member of the Association of Business Psychology. He delivers courses across the globe, either face-to-face or online. Jeff maintains a close connection to the industry by regularly providing consultancy in areas such as law and communication and he provides consultations with individuals and teams regarding cognitive skills, such as decision-making and problem-solving.

In 2020, Jeff graduated top of the class from the Yale School of Management Executive Education programme in negotiation strategies with a score of 100% across all modules and he is recognised as an expert in the field of negotiations within the insurance industry. Other areas of specialist expertise include insurance fraud, claims handling and the synergy between product design, brand promises, marketing messages and customer expectations. Jeff is currently completing a doctoral thesis with a Swiss business school, focusing on human v automated decision-making in insurance claims and its potential impact on customer trust.

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