Webinar - Why People Buy Products & Services

About the session:

There is a vital question that is very rarely asked in insurance and financial services. A question that will completely transform the way products and services are designed and sold. By then asking appropriate follow up questions, you will build a deep and meaningful relationship with your customers and ensure loyalty.

This webinar focuses on the key question and then how to design a strategy for follow up questions based on the customer´s answers. It will transform the way you work with customers and it will take your business success to the next level.

Learning outcomes:

By the end of the session, participants will be able to:

• Identify a fundamental questioning process that will transform the way you do business.
• Understand how this will reveal why people buy products and services and in turn increase sales.
• Implement a strategy to increase sales and build meaningful relationships with customers.

Speaker biography:
Jeff Heasman worked as a litigation executive and senior liability adjuster before branching out into language and psychology. Jeff holds both a bachelors and a masters of law degree, is a qualified language instructor and also a certified practitioner member of the Academy of Modern Applied Psychology as well as a member of the Association of Business Psychology. He delivers courses across the globe, either face-to-face or online.

Jeff maintains a close connection to the industry by regularly providing consultancy in areas such as law and communication and he provides consultations with individuals and teams regarding cognitive skills, such as decision-making and problem-solving.

In 2020, Jeff graduated top of the class from the Yale School of Management Executive Education programme in negotiation strategies with a score of 100% across all modules and he is recognised as an expert in the field of negotiations within the insurance industry. Other areas of specialist expertise include insurance fraud, claims handling and the synergy between product design, brand promises, marketing messages and customer expectations.

If you would like to take part and obtain a copy of the link, please contact Ian Chapman - Ian.Chapman@nbsunderwriting.co.uk
Places are strictly limited.

The Insurance Institute of Halifax values and respects diversity and strives in all of our activities to take account of and respect the interests of all people it serves. There is an expectation that all speakers / presenters and attendees will act in this way too. Please see our Equality Policy on our website.

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