Building Your Personal Brand

We will be welcoming Nick Thomas from Nick Thomas & Associates for a webinar on enhancing your personal brand.

Everyone has a brand. It affects everything at work – from how receptive people are to your ideas to your chances of promotion. Your brand has two dimensions – your self-definition (your own sense of who you are and what value you bring] and the compilation of the perceptions (based on all kinds of data) held about you by others. Brand management involves making sure your intentions and the reality of your brand to others are aligned.

This webinar will be delivered online via Zoom - joining instructions will be provided on registration.

The content of this session will include:

• Gain clarity on the impact delegates would like to make in certain contexts
• Use a simple strategy for gathering feedback to close any gap between their intention and reality
• Utilise 5 Ps framework to develop and manage personal brand:
  • Persona - 4 main personality styles, participant strengths and overdone strengths
  • Permission - mindset is a big driver of behaviour - how confident is the delegate? What, if anything, is getting in the way?
  • Promotion - building a strong network to be as effective as possible (internal and external/face to face and online)
  • Product - developing technical, leadership and human skills (this part is usually tailored to the company - e.g. how confident is the delegate talking about the proposition?)
  • Packaging - ensuring delegate presentation is sending the right message so that it reinforces brand

Speaker profile, Nick Thomas:

Nick offers a unique combination of skills in the UK insurance training sector – an industry sales specialist and a widely qualified professional coach and trainer. Nick is an Economics graduate with over 25 years corporate insurance broking experience. He was a highly successful sales producer in the UK broking market before progressing into regional and then national sales leadership roles. As National Development Director at HSBC, Nick was one of only 40 people from a global workforce of 265,000 selected as part of the STARS programme to recognise exceptional performance. He is a highly trained consultative sales specialist, and his experience includes a secondment with a major management consultant to design a best practice sales process.

In the mid-2000s, Nick developed a chronic health condition; his journey to recovery fostered a new range of interests, and a passion for health, and performance. He studied widely, qualifying as a Master Practitioner in Neuro-Linguistic Programming (NLP), obtaining a Diploma in Life Coaching, before going on to study Corporate/Business Coaching with The Coaching Academy. He is also a qualified Holistic Lifestyle Coach and Advanced Exercise Coach. Nick has worked in a self-employed capacity in training, coaching, and consulting since 2017, including as a specialist adviser in Insurance sector M&A (Mergers & Acquisitions) sector. He set up Nick Thomas & Associates in 2020 in response to demand from his industry network for training solutions designed and delivered by people with a background of working in the industry.

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Please note: This event is a regional collaboration between the local institutes in the area. Your booking details will be shared with the Insurance Institute of Royal Tunbridge Wells, which is acting as the host institute for this event.