LinkedIn - How to improve your profile and generate leads

Time: Registration and refreshments with light buffet lunch from 12:30pm for 1.00pm start, 2:00pm finish

Room: The Studio at the Carriageworks

You know your personal brand online is vitally important. You have a LinkedIn profile but are not seeing results from use of it. You also know that people are viewing you but what do they see? Does your profile engender trust?

In short, how do you turn your LinkedIn profile into a lead generation tool for your business?

This session is for anyone who has come to the realisation that LinkedIn could be used better but needs direction in developing a strategy to make it work for them.

Learning Objectives
In this session you will learn:
• How people see you.
• How they make judgements, right away.
• How you can improve and maximise your personal brand.
• How to engage to build a profile that will win you the kind of opportunities you seek.

Speaker Biography
Nigel delivers practical advice to enable individuals, businesses and organisations the ability to improve and impact on their lead generation and thought leadership process using LinkedIn
Nigel is an experienced multi-channel marketer with over thirty years’ experience in combining the best of marketing with the best of technology to drive improved business performance.
As a result of using LinkedIn successfully for ten years to build engagement and generate new business for many clients, Nigel formed Value Exchange, a business specifically to train others how to repeat the same success.
As founder and principal consultant of Value Exchange he is a regular trainer, entertaining speaker and engaging presenter on the subject of LinkedIn.
A start-up specialist himself, Nigel has worked with a wide variety of clients, from one-man businesses through to FTSE 100 companies, universities, charities and central government.
You can get to know a lot more about Nigel from his activity on LinkedIn.

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