CPD Masterclass with Lee Warren

“It was like having Derren Brown help us with our business...” - Logitech
In business, you have to be persuasive if you want to succeed at any level. This interactive seminar, led by Lee Warren, fuses magic, business psychology and showbiz to create a ‘business cabaret’ event. You will learn some of the secret skills used by magicians and mind-readers to persuade and influence people. The seminar is light-hearted in tone, but with a focus on how to use these fascinating skills ethically in business situations, communicating more persuasively with clients and colleagues. This is a ‘hands-on’ session, and everyone will get the chance to try out some of the new techniques immediately.
Learning outcomes :
• How to stand out by making messages connect with people emotionally as well as rationally.
• The importance of trust in increasing your influence.
• Why you have to understand the client’s world.
• Why you should always offer more than one option in a pitch, proposal or presentation.
• How to 'frame' your proposition to make it memorable and credible.
• When to negotiate, and the best way to start.
• How to encourage people to commit to your ideas and act on them.
• How to build long-term, influential relationships through reciprocity.
Who should come? Anyone who deals face-to-face with clients and colleagues and wants to be more influential and persuasive.

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