Creating and Retaining Customer Loyalty
Overview
In this era of Customer Retention, excellence in customer service is the single most important element determining your company’s future success or failure.
All too often companies focus their energies on going after new customers and too little effort building customer loyalty and retention.This short-term strategy usually ends up backfiring on the bottom line!
Learning Objectives
• Learn key techniques for building customer loyalty
• Understand how to effectively measure customer satisfaction
• What are “moments of truth” to make or break your Customer relationship
• How to turn complaints into devotion
Debbie Taylor is a highly effective industry leader who has achieved outstanding results through a collaborative and coaching style of leadership. Today, as an Executive Coach and Leadership Consultant she inspires individuals and teams to achieve their full potential – maximizing business results.
Coaching leaders at various levels across all industry sectors Debbie is passionate and committed to helping individuals in changing their mindsets, develop their skills and behaviours and create positive work life balance.
Debbie has a sustained track record and extensive sector experience having held prestigious roles across Tourism, Hospitality and Real Estate in UK, Europe and the US, at General Manager, Director and Board level.
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CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.