How financial advisers can use social media to raise brand awareness and generate leads

Overview:

'Out of sight out of mind'. Social media is a great way to stay connected to not only new prospective clients, but existing ones too. If you want to be remembered you have to be visible. Having a strong social media presence allows a brand to develop business partnerships, reduce marketing costs and improve sales. This training will be about learning how to use social media in a compliant yet creative way.

Learning objectives:

1. Discover the features of how to set up an online profile that stands out
2. Learn the secrets to lead gen
3. Develop confidence on the use of social media
4. Improve content marketing skills

Speaker biography:

Rosalia Lazzara Tilley, CEO of The Content Hive, is a financial services social media and lead generation expert. With 7 years experience in financial services, she is able to apply her social media and content marketing knowledge to the industry helping advisers to stand out and generate leads. She is passionate about financial education. Rosalia is keen to promote better quality financial advice and education for the next generation and often is seen volunteering in schools. Rosalia believes that social media is a phenomenal free platform that can be used positively to impact and educate viewers on how to make sound financial decisions. "It's not about using social media for selling or promoting" she says, "it's about educating and adding value".

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