Digitalisation in Insurance

Thursday 12th July 2018

A pizza buffet will be available from 5.30pm for a 6pm start at Pizza Express 32-34 Earl St, Maidstone, Kent ME14 1PF

Overview:

This seminar will address the role of the increasingly digitalised world and how this is likely to impact the sales techniques of the Insurance Broker. Whilst client-facing brokers do continue to succeed via the use of traditional sales methods, we will be focussing on how to turbo charge these methods through the use of social media. Insurance Brokers should be aware of the opportunity the digital world brings along with how to embrace these new channels to boost both their profile and revenue.

Learning objectives

At the end of this event, the delegate will be able to identify:

• Improve your LinkedIn profile to create a professional brand online
• Understand how to use LinkedIn for lead generation (both finding and engaging with prospects)
• Understand how to use LinkedIn to become a thought leader (including sharing high quality content and self-publishing)

Speaker profile

Laura Smith is an experienced all-round marketer with proven success in digital marketing skills including social selling; currently Marketing Manager for Konsileo (an insurance tech startup and commercial insurance broker) setting brokers up for success using social selling tools alongside the Konsileo broking platform, Laura also has experience in the recruitment industry helping recruiters learn digital skills and lead generation using LinkedIn. Prior to that Laura worked at B2B tour operator Funway Holidays driving acquisition and retention of the largest travel agent loyalty scheme in the industry whilst running large marketing campaigns for top airlines and tourist boards. Laura graduated from Coventry University with a First Class Honours in Marketing & Advertising and also achieved her CIM Marketing Diploma shortly after graduating.

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