LinkedIn back to basis
Nigel Cliffe
In the world of Social Media it is clear that LinkedIn is the primary Business to Business connecting platform. Many insurance professionals have a LinkedIn account, but very few understand the benefits and what can be achieved by increased use of it.
Learning Objectives
By the end of this session delegates will be able to describe:
• The importance of business networking and the benefits of LinkedIn
• The types of LinkedIn accounts
• The various levels of your network
• How to build your basic profile
• How to promote your LinkedIn profile
• The importance of your headline
• How to write a great summary
• How to navigate your home page
• How to add rich media to your profile
• How to be in control of your privacy using the settings
• The courtesies and etiquettes of LinkedIn
• How to make connections and manage invitations
• How to manage your time on LinkedIn
• What you need to do next (your personal action plan)
Speaker Biography
Nigel Cliffe is a Marketing Technologist, helping companies drive improved performance from their marketing budgets. As an early adopter of social media and an experienced practitioner on LinkedIn, Nigel created Value Exchange, a strategic consultancy helping companies generate warm leads by nurturing the features that LinkedIn presents.
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
2 hours' CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.