LinkedIn - Part 2
Nigel Cliffe
In the world of Social Media it is clear that LinkedIn is the primary Business to Business connecting platform. Many insurance professionals have a LinkedIn account, but very few understand the benefits and what can be achieved by increased use of it.
Learning Objectives
By the end of this session delegates will be able to describe:
-How to benefit from your level one & two connections
-The value of Recommendations and Endorsements
-How to best manage your contacts
-The value of Status updates
-The power of Groups - what, where and how to engage
-How to use Advanced Search
-How to publish using LinkedIn
-How to use LinkedIn for competitor monitoring and intelligence gathering
Speaker Biography
Nigel Cliffe is a Marketing Technologist, helping companies drive improved performance from their marketing budgets. As an early adopter of social media and an experienced practitioner on LinkedIn, Nigel created Value Exchange, a strategic consultancy helping companies generate warm leads by nurturing the features that LinkedIn presents.
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CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
2 hours' CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.