Powers of persuasion: top tips for persuasive writing

This interactive and practical session is fully contextualised for professionals working in the insurance sector and financial services. It will teach the key skill of how to write to influence customers and third parties.

The skills taught can also be transferred to verbal communication when, for example, you may need to make a presentation for new business.

The seminar examines how to structure your writing, the language of persuasion, techniques such as literary devices in professional communication and much more.

Learning Objectives

By the end of this session you will be able to:
• Understand the importance of structuring communication when seeking to influence the target reader.
• Use language and writing techniques that enhance the power of persuasion in communication.
• Communicate with clients or third parties to create a win-win situation for everyone involved

Jeff Heasman is a professional trainer who holds a bachelors degree in law from the University of Glamorgan and a master of laws degree from Swansea University, as well as a postrgraduate certificate in teaching English language to adults. He spent many years in practice as a litigation executive, dealing with cases up to and including the Court of Appeal in London (England v IBC Vehicles Ltd) and as a senior liability adjuster at Crawford and Company he dealt with insurance claims arising from many worldwide jurisdictions, with a particular focus on public and employers’ liability claims.

A former Dean of the Faculty of Law and lecturer in law at Cavendish University in Zambia, as well as a tutor in legal English at Swansea University, Jeff now provides training in insurance law, practice and language to prestigious insurance organisations and companies throught the world. He maintains a close connection to the internati! onal legal profession, working as a consultant in insurance law to a niche firm based in Istanbul, Turkey and he provides expert claims reviews for a UK-based loss assessors.

In addition, Jeff has provided plain language editing services to the UK insurance industry

To book your place email: ian.stockley@i.tescobank.com

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