Webinar - Trust & Loyalty: how to win it and how to keep it

Trust and loyalty are the cornerstones of any successful business relationship, but more especially in insurance and financial services. Trust has been compromised and loyalty
challenged by a series of recent events which have been both within and outside our control.

This webinar will examine the essential elements of what trust is, how to gain trust and keep it, as well as what to do when trust and loyalty are jeopardised.

By the end of this webinar, participants will be able to:

• explain the fundamental components of trust and loyalty in insurance and financial
  services.
• identify the parcelling of the relationship of trust and loyalty between product, brand
  and adviser.
• implement a strategy to build trust and regain loyalty when a relationship has been compromised.

Jeff Heasman Bio:

Jeff Heasman is a professional trainer who holds a bachelors degree in law from the University of Glamorgan and a masters of law degree from Swansea University, as well as a postgraduate certificate in teaching English language to adults.
He spent many years in practice as a litigation executive, dealing with cases up to and including the Court of Appeal in London (England v IBC Vehicles Ltd) and as a senior liability adjuster at Crawford and Company he dealt with insurance claims arising from many worldwide jurisdictions, with a particular focus on public and
employers’ liability claims.
A former Dean of the Faculty of Law and lecturer in law at Cavendish University in Zambia, as well as a tutor in Legal English at Swansea University, Jeff now provides training in insurance law, practice and language to prestigious insurance organisations and companies throughout the world.

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