An introduction to co-opetition

Co-opetition is the combination of co-operation and competition. From negotiations to business growth and working effectively as an intermediary or with intermediaries, the strategy of co-opetition will be a valuable tool that you will be able to implement in your day-to-day work.

This webinar will show you how instead of creating a winner takes all environment, you will be able to move towards an environment in which the end results benefit everyone and so people are happier, more successful and more profitable.

This webinar will also demonstrate how differences of opinion can actually make it easier to reach an agreement, therefore helping you during the sales process or any other type of negotiation.

Learning outcomes

By the end of the session, participants will be able to:

• understand the main principles of co-opetition.
• recognise how co-opetition can be applied in insurance and financial services.
• implement a strategy to use co-opetition and so find greater success in your business.

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