Make yourself Memorable by Melissa Kidd, Motem

Our lead-generating ability is directly correlated to the way we describe our proposition in conversation. Given its importance, it is rarely given the attention it deserves by technical professionals. This can mean opportunities are missed as people don’t remember what we do or why we’re different.

Learning objectives

At the end of this event, the delegate will be able to identify:

• techniques to ensure people want to hear what you have to say

• three concise, clear and conversational introductions that you feel confident using

• how to apply the principles to your messages

• an understanding of how to avoid being remembered for the wrong reasons

• how to increase confidence and motivation, to get out there and meet more prospects.

Speaker biography

Melissa Kidd has a wealth of experience in the financial services sector – built up largely through working with the Chartered Insurance Institute since 2012. As well as working with accountancy and pension firms, Melissa has spoken at a number of HSBC conferences on the subject of successful networking. Prior to specialising in the finance sector, she’s worked for large corporations such as Coca Cola and Royal Mail and institutions such as Bristol and Bath University – where she taught PhD students how to articulate the value of their complex research to the business community.

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