Webinar : Neuroscience for Business - Leading change and bringing your people with you

85% of executives cite change as critical to business success. Yet all too often it is seen as a threat. If change is so vital, why are people afraid of it?

Quite simply, it’s our subconscious biases protecting the status quo and our tendency to emphasise the negative at the expense of the positive – negativity bias.

Change creates winners and losers and the fear of loss looms larger than gain. Yet we all have the ultimate tool for change at our disposal… our brain!

Neuroplasticity – our natural ability to change

The fundamental architecture of the brain is to change and adapt. Humans can adapt to any habitat on the planet from the Poles to the Equator. Think also of the languages we may have to learn depending on where we are born. The neurobiology behind this is our brain’s remarkable ability to re-wire itself to cope with changing circumstances. When we learn or experience something new, thousands of neurons wire together to map this new knowledge.

Changing mindset

Leaders need to know how to engage the part of their people’s brain that triggers curiosity, excitement and change-readiness. This means an experimentation and strengths-based approach.

People need to understand the purpose of the change. The why needs clear communication.

Traditional approaches to change have been about creating fear (the stick approach). Today it is about creating insight and excitement (the carrot approach).

We also introduce delegates to various change models and help them understand the pros and cons of each.

• Neutralise the unconscious barriers to change

• Reduce fear and promote “safety” to create a fertile environment for change

• Understand neuroplasticity and the brain’s ability to rewire itself

• Apply tools such as SCARF offsets to lead change successfully and bring your people with you

• Understand different change models such as Kübler-Ross, McKinsey’s 7S, Nudge theory

Meet Tom Flatau - International Speaker & Coach..

You’re good with your hands… but your brother is the intelligent one This is what I was told as a child. Having failed my 11+ exam, and being consigned to being ‘average’, I am living proof that anyone can be who they want to be and achieve a destiny beyond their dreams… and the low expectations of others.

Drawing on ground-breaking neuroscience research and brain-based coaching methods, I transform the behaviours of teams and individuals to deliver growth, engagement and profitability within world-class companies.

With a Masters in Business Analysis & Systems Design and as a Fellow of the Institute of Leadership and Management, I combine business acumen with an intimate knowledge of corporate culture.

I am an accredited brain and behaviour specialist, with over 25 years experience, offering a series of world-renowned programmes to multi-national organisations, including HSBC, Louis Vuitton, Emirates, Siemens and Unilever.

Based on personal experience and sharing real-world examples, I have a passion for explaining – and overcoming – the limiting beliefs, fixed mindsets and biases that thwart the potential of so many.

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