WEBINAR: 5¾ Psychology Tips That Will Boost Your Powers of Persuasion
Everyone is prone to cognitive biases in their decision-making processes. In insurance and financial services, we must recognise these biases and ensure that we do not take advantage of any that may cause foreseeable harm. With this ethical and regulatory consideration in mind, this webinar will provide you with 5¾ tips that will help you boost your powers of persuasion, when positioning products or services with clients and so enhance your business success.
Learning Outcomes
By the end of the webinar, participants will be able to:
- Identify the research into behavioural biases in the decision-making process
- Recognise triggers that will help position products and services to make them more appealing to clients.
- Implement a strategy to boost their powers of persuasion.
Speaker
Jeff has been invaluable in helping the Perth and Dundee Institute deliver quality and relevant training to our members and this session is no different.
With a portfolio of international clients from across Asia Pacific, Europe and sub-Saharan Africa, Jeff has vast experience in delivering practical training based around his in-depth knowledge and practical experience.
A former litigation executive and a former senior liability adjuster, he has a bachelors and master’s degree in law, is a qualified language teacher, a graduate of the Yale University School of Management Executive Education program and he is a member of the Academy of Modern Applied Psychology and the Association for Business Psychology.
Jeff has particular experience in providing training and consultancy to insurance and financial services organisations based around the synergy between product design, brand promises, marketing messages and customer expectations
Venue
- Online
To view our image and video capture consent statement, please click here.
CII Accredited
This demonstrates the quality of an event and that it meets CII member CPD scheme requirements.
1 hour's CPD can be claimed for this event if relevant to your learning and development needs.
It is recommended that you keep any evidence of the CPD activity you have completed and upload copies to the recording tool as the CII may ask to see this if your record is selected for review. Details of the scheme can be viewed online at www.cii.co.uk/cpd.