CPD - 21 June 2017 - Breakfast Meeting

This will be presented by Karen Locking, Principal of Evolve. Karen has many years experience working with the myriad ways now available to communicate via the internet.
Karen specialises in helping business customers understand which ones are best for their business and how to go about making this type of communication become an integral part of their sales and marketing strategy. This has included working in the Financial Services sector where it is important to be aware of the need for communications to be FCA compliant.Why you should attend this event.

The session will cover:

• An update on the huge number of Social Media opportunities available.
• Guidance on the ones that are most likely to be useful for businesses operating in the Financial
• Services sector – with reasons why.
• The opportunities/threats of having or not having a social media strategy.
• Ensuring that your communications are FCA compliant.
• Tips on how to plan and build a social media campaign and what this might look like.

Who should attend?

This will be of interest to anyone working in the financial services and general insurance business sector. Businesses and individuals both benefit from a social media presence in the current marketplace and increasingly those not participating will lose the opportunity to reach younger businesses who have set up in the social media age and whose first action is to check out the credentials of their suppliers and advisors on line.

Learning Outcomes
By the end of this session you will have a better understanding of

• The different forms of social media and their place in your strategy.
• The opportunities offered by different forms of social media
• How to maximise your own personal profile or that of your business
• What a social media campaign for your business might look like.

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