Building a personal brand using LinkedIn with Yasmin Carter-Esdale

In this session we will cover:

• Understanding what a personal brand is and why it is important for those working in the insurance market.

• How to build your LinkedIn profile to best showcase yourself.

• Best practices for using LinkedIn.

• How to communicate your brand and engage online.

Our speaker:

Yasmin has a 14 year insurance background, spanning both broking and underwriting in the retail sector and is presently a CII Underwriting Community advisory board member supporting over 9,000 underwriters globally.

In 2022, Yasmin was granted funding by LinkedIn to found ELEV822, the first insurance specific LinkedIn development programme, that teaches participants how to utilise the platform to amplify their personal brand and strength their trading relationship with brokers, underwriters and other stakeholders.

Yasmin also volunteers her time as Partnerships Lead at iCAN (Insurance Cultural Awareness Network) who have 10,000 members and run a number of key initiatives to drive change in the insurance profession and was named an "exceptional female leader" by Insurance Business UK magazine.

Attending the event:

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